Jen Zuckerman served as the Director of Strategic Initiatives at the WFPC from 2017-2023, managed all WFPC work rooted in North Carolina. Jen came to the WFPC after eleven years at the Blue Cross and Blue Shield of North Carolina Foundation. Jen was instrumental in the development of the "Power & Benefit on the Plate: The History of Food in Durham, North Carolina" history report. She supervised students in research to develop the "Food Justice Case Study: Communities in Partnership" report, the "Identifying and Countering White Supremacy Culture in Food Systems" research brief, and the "How Innovative CDFIs Fund Equitable Food Oriented Development" report. She organized the Rooted in Relationship: Power & Privilege in Food Systems conference in collaboration with Equitable Food Oriented Development, Communities in Partnership, and the Sanford School of Public Policy. And, she organized the Examining Whiteness in Food Systems webinar, focusing on whiteness and food systems narratives.

Jen joined the BCBSNC Foundation in June 2006, where for ten years she served as the Senior Program Officer for Healthy Living, focusing on increasing access to safe active environments and on providing sources for healthy, locally sourced food, with a commitment to early childhood development and food systems. In her most recent role with the Foundation, she served as the Director of Strategic Partnerships, which focused on spread and scale of best practice in healthy living initiated in North Carolina as well as bringing resources outside of North Carolina into the state for the benefit of improving the health and well-being of North Carolinians. Prior to the Foundation, Jen administered federal and state grants at NC State University’s Recreation Resources Service where she worked with parks and recreation agencies across the state to help develop partnerships for the benefit of community health. Jen has also worked in a cross section of North Carolina nonprofits.

She has served as the Chair of the Center for Environmental Farming Systems Advisory Board, Vice-Chair of the National Academies of Medicine Early Childhood Innovation Collaborative, co-chair of the Steering Committee of the Sustainable Agriculture and Food System Funders Network and on the Board of Directors of the Triangle Land Conservancy and Jamie Kirk Hahn Foundation. Jen has also served on the Steering Committee for the North Carolina Institute of Medicine Early Childhood Obesity Prevention Task Force and the Statewide Prevention Task Force. She earned her undergraduate and masters degrees from NC State University in Parks, Recreation and Tourism Management.