E273: Feeding innovation by taste testing alternative proteins

May 29, 2025

As someone who’s been mostly vegetarian for a number of years, I have tried a lot of plant-based foods and there’s a variety of them. And so how do they really taste, not just from my perspective? Well, it’s really important to do really careful analysis, and this is going to be the subject of our conversation today. Plant-based foods are becoming increasingly healthier and cheaper. But one large question really remains for consumers. How do they taste. NECTAR, a nonprofit initiative on a mission to accelerate the alternative protein transition sets out to answer this question. Through large scale blind taste tests with thousands of consumers. NECTAR is amassing the largest publicly available sensory database on alternative protein products. In its latest report, Taste of the Industry 2025, NECTAR conducted blind sensory panels of 122 products across 14 categories and uncovered which products have achieved the taste that’s on par with their animal-based counterparts. Today we talk with NECTAR’s Director, Caroline Cotto, about which products are meeting and exceeding consumer taste expectations and what the alternative protein industry needs to do to get more products to this level. And how NECTAR’s novel dataset can be used to get there faster.

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