A better understanding of youth as autonomous consumers in the food market is needed to guide food and nutrition policies to achieve healthier and sustainable diets because they interact with the food environment to obtain, prepare, and consume food and beverages. Compared to other age groups, evidence on children and adolescents (youth) purchasing behavior and front-of-package (FOP) labeling is limited. The objective of the study was to assess youth’s purchasing behavior by conducting an online discrete choice experiment (DCE) in Santiago, Chile. We assessed four different food attributes: price, FOP nutrition warning label, FOP eco-label, and type of product (i.e., yogurt, cookie, apple). Data were analyzed using mixed logit models complemented with latent class logit models to further explore heterogeneity in preferences. A total of 329 youth aged 10–14 years participated in the study. Our results reveal that youths’ purchasing behavior is mostly determined by price, followed by product type and environmental sustainability as measured by the FOP eco-label; responsiveness to price was not moderated by whether the youth received pocket money from a family member regularly. We further identified five classes (groups) of youth consumers where some exhibited preference for health and nutrition attributes, environmental sustainability, or price. Our findings provide a better understanding of youth as diverse and autonomous consumers and suggest at least some youths are responsive to labeling interventions.
Gabriela Fretes, Norbert L.W. Wilson, Camila Corvalan, Christina D. Economos, Sean Cash. Front-of-pack labels and young consumers: An experimental investigation of nutrition and sustainability claims in Chile. Food Quality and Preference Volume 127, June 2025, 105432. https://doi.org/10.1016/j.foodqual.2025.105432
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E270: Do food labels influence kids shopping choices?
Wednesday, April 16, 2025
As any parent knows, it is really important to help our children to make healthy food choices. I know as a father who cooks for my child, it is really critical that I introduce her to fruits and vegetables and encourage whole grains and try to manage the amount of additional sugars, but it's hard. We do this with the goal of trying to make sure that our child is able to eat healthy once she leaves the home. That she's able to make healthy choices there. But it's not just about the future. My child is making choices even today at school and outside of school, and the question is, can we help her make those choices that are going to lead to healthy food outcomes? Do food labels on products encourage children to make healthy food choices if it indicates good ingredients? Or would labels that warn against nutrients of concern actually discourage kids from using those or consuming those products? Today we're going to actually explore those questions in a particular context- in Chile. In 2016, the Chilean government implemented a comprehensive set of obesity prevention policies aimed at improving the food environment for children. Last year on this podcast, we actually explored how the Chilean food laws affected school food purchases. But now today, we're going to explore how food labels are influencing youth outside of school. It is my pleasure to welcome back my colleagues, Gabriela Fretes, who is an associate research fellow at the International Food Policy Research Institute, or IFPRI; and Sean Cash, who is an economist and chair of the Division of Agriculture, food and Environment at Tufts University at the Freedman School of Nutrition, Science and Policy.